Friday, January 8, 2010

It's 2010, do you know where you're going?

We do! Ever onward and upward!
2009 was terrific for us business-wise. We were fortunate enough to be discovered by some wonderful shoppers, several large stores purchased fixtures from us and we made a lot of friends in the window dressing industry!

The plan for 2010 is to rebrand. We're not really marketing to Austin anymore and "modern" is so overused it's almost a cliche. Modern Condos, Modern Tampons. Bleh.

Maybe it's like hearing you own name over and over again, after a while, you get sick of it.
Plus 'Modern' kind of pigeonholes you and when everyone and their aged Granny shopping at Target is 'modern' you want to be anything but. It was cool 8 years ago, but it's time to change up.
We're also rolling out a new site this year, having merch strewn across three very different websites is not really cohesive.

Lastly we're very close to closing on booth space to do Brimfield this spring! Fortunately we have family in the NE and I have buyers in the NE. So it's win win.

I would love to post some of the shop names we're kicking around here, but that would be stupid. Unique names are hard to come by. Most people just riff on existing businesses or steal someone elses. We're trying to come up with something unique.
And then we're going to trademark the hell out of it ;o)